Scope

Working as part of a creative team, Yvonne wrote all copy for these two product catalogs including all product descriptions (hundreds of boots, waders, accessories and apparel) and all section introductions (e.g. uniform, leather work boots, outdoor, etc.). A portion of the section introductions is included here.

Full catalogs available on request.

Thumbnails lead to full-size .pdfs of the pages.

catalogs

 

Copy reads:

Outdoor adventurers know that if they want to see the turquoise icebergs of Glacier National Park, or hear the thunder of an underground waterall, or smell the fragrant "peanut butter pines" of the Black Hills, they have to take a hike. A hike in conditions that range from blistering hot sun overhead to four-foot snowdrifts underfoot, all in the same day. And the terrain? Each step is an act of courage. Ask them why they do it and they answer, "Because it's there." At Danner, we overbuild our boots to get them there. Safely, comfortably, securely.

Danner Fall '09 catalog, Outdoor Section

Copy reads:

They shovel gravel for 12 hours straight. Work in 110-degree heat standing on asphalt that's 120. They lay pipe in muddy trenches during a downpour. They get up before daybreak, drive in the dark to the job site, work like an animal for hours, eat lunch out of a metal box, and go at it hard again for the rest of the day. Then they get up the next day and do it again. They're even tougher than the jobs they do. So we make our boots tougher too.

Danner Fall '09 catalog, Work Section

Copy reads:

Law enforcement officers face weapons, infected needles, broken glass, blood on the scene, and high-speed foot chases in all types of weather over all types of terrain. They kick down doors and break through windows and enter buildings where they can't see what's underfoot. That's why our uniform boots are built for safety, agility and speed. To protect those who protect us.

Danner Fall '09 catalog, Uniform Section

Copy reads:

Every hunter and hard worker knows the right equipment makes all the difference. Even little things matter, like socks that stay dry and stay up, an insole that makes a perfect fit, a liner that provides just enough warmth to keep the cold at bay, or leather care products that help a favorite pair of boots last a few years longer. Our accessories line is full of the little things that make the difference.

LaCrosse Footwear, Inc. Fall '09 catalog, Accessories Section

Copy reads:

Our apparel customers work on road crews just steps from oncoming traffic. they work on construction projects near bone-crushing equipment. They work with harmful industrial chemicals. They work in the driving rain, in the wind, in the dark. And when they do, they're not thinking about how they look. They just want to be seen. They just want to be safe. We make sure they are.

LaCrosse Footwear, Inc. Fall '09 catalog, Apparel Section

Copy reads:

Some hunts are a year in the making. Others are once-in-a-lifetime opportunities. And when they finally happen, and a twig snaps nearby, all the planning, all the months of preparation, are distilled into a single moment. We've been making rubber boots for that moment for more than 100 years.

LaCrosse Footwear, Inc. Fall '09 catalog, Rubber Sport Boot Section

Copy reads:

Finding, then owning, the perfect honey hole five years running. Crouching in the cattails watching the sun paint the horizon. Waiting for the sky to fill with wings. We're proud to make the sport waders that make moments like these possible.

LaCrosse Footwear, Inc. Fall '09 catalog, Wader Section